The first step in tackling a task of this magnitude was to establish a process that would determine the decisions made in defining the project. Personally, I chose to follow "The 5 Steps of User Experience" by Jesse James Garrett. There are five dependent layers, each level builds on the level before it, and they start with the most abstract level and move to the most concrete. The levels which led to the following process are strategy, scope, structure, skeleton and surface.
Upon researching competitors in the LTO (Lease To Own) industry, it was quickly realized that there was no out of box solution that could be utilized as a reference. I gathered with internal departments (Accounting, Risk, Legal, Sales, Operations, Technology and Marketing) to estimate the scope and key features necessary in order to create an MVP that would allow the company to generate and service leases effectively.
Sketching and whiteboarding excercises played a major role throughout this project as it allowed us to convert concepts and ideologies into something we can test and vet to see if it was viable.
The design phase began by converting wireframes to interactive prototypes in order to test navigation, user flow and feature dependancy. Product mockups and microinteraction animations were also generated to facilitate development time and reduce ambiguity.